ZOOM EYEWORKS
Zoom Eyeworks, Inc. is a leading designer and marketer of reading glasses, sunglasses and specialty eyewear. The company’s brands, which include Zoom, Dr. Dean Edell and ICU, are sold in over 15,000 locations throughout the drug, food, convenience and specialty retail channels.

Based in the San Francisco Bay Area, Zoom is recognized as a leader in the nonprescription eyewear market. The company’s products emphasize fashion, style and quality and offer a wide range of alternatives to traditional reading glasses for every occasion. ICU is one of the fastest-growing and best-known brands of fashion reading eyewear in the U.S. and has received Oprah Magazine’s “O" pick multiple times.

Zoom’s products can be found in national retailers including Whole Foods, Anthropologie, Office Depot, Walmart, CVS and Rite Aid.

SFEP acquired Zoom in August 2010 in partnership with Pacific Community Ventures and Simon Equity Partners, the private investment arm of the Simon family, founders of Simon Property Group (NYSE: SPG).

Website: www.zoomeyeworks.com

“SFEP has a great track record of building companies and turning what are perceived as commoditized consumer products into unique brands that drive considerable mass market appeal.  With their guidance, industry relationships and financial resources, I foresee a very bright future for Zoom.”

Jeff Linden, President
Zoom Eyeworks