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YES TO
Yes To is a natural personal care company whose products were developed in the Dead Sea region of Israel.
Yes To’s initial product line, Yes To Carrots, is a new concept in skin and hair care that combines the anti-oxidant power of Beta Carotene from orange organic fruits and vegetables, with the purifying and moisturizing properties of 26 Dead Sea Minerals. Yes To’s product line has expanded to include Yes To Tomatoes, for oily/combination skin, Yes To Cucumbers, for normal to sensitive skin, and Yes To Blueberries for age renewal.
Yes To is experiencing explosive demand for its paraben free formulations, making it one of the world’s fastest growing natural personal care brands. Yes To products can be found at Walgreens, Target, Safeway, Duane Read, the Home Shopping Network, as well as several leading international retailers.
SFEP led a $14m financing of Yes To in June of ‘08, in partnership with Simon Equity Partners, the private investment arm of the Simon family, founders of Simon Property Group (NYSE: SPG).
Website: www.yestocarrots.com
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“In seeking a financial partner, we were fortunate to have many attractive options. SFEP became the obvious choice given their proven track record of working with high growth consumer brands.”
Ido Leffler, Co-Founder
Yes To |
