THE GUILD
The Guild, Inc. is a Madison, WI based multi-channel marketing company whose mission is to bring original art and fine craft directly to consumers and design professionals.

The Guild works with over 1,200 artists who create limited edition, production, or one-of-a-kind items in a number of categories, including sculpture, art glass, ceramics, paintings, studio furniture, home accents, and jewelry. The Guild uses its print catalog, The Artful Home®, and Internet marketing to drive consumers to its website (www.artfulhome.com), which features a virtual inventory in excess of 11,000 items.

The Guild's proprietary Web-based management system enables it to aggregate large numbers of dispersed artists and to execute a zero-inventory business model that is highly scalable and efficient.

Website: www.artfulhome.com

“SFEP was the only private equity firms we met with who truly understood all aspects of our business. From brand strategy to customer acquisition, the SFEP team has added value well beyond capital resources.”

Lisa Bayne, CEO
The Guild