SFEP IN THE NEWS

Press Release
July 29, 2008
Yes To Inc. Closes $14-Million Funding Round To Accelerate Product Launches and Expand Consumer Distribution
San Francisco Equity Partners and Simon Equity Partners provide financial and strategic support to accelerate distribution for Yes To Carrots’ natural personal-care products.
Read more...

Press Release
October 30, 2007
San Francisco Equity Partners Adds Prominent European Investor
Leading European Institution Invests in the Firm's Initial Fund
San Francisco Equity Partners (SFEP), a private equity firm focused on expansion-stage companies within the consumer, information-technology, media and service industries, announced today that a large European institution with more than €1.5 billion under management has become a limited partner in SFEP’s initial fund.  With the new investment, SFEP now has over $100 million under management. SFEP I is a 2005 vintage fund with holdings in Method Products, The Guild, Luxury Link, Penguin Computing and other companies in its targeted sectors. Read more...

Press Release
Los Angeles, CA - October 3, 2007
Luxury Link Names Drew Marich Chief Executive Officer
Luxury Link, (www.luxurylink.com), the world’s leading luxury travel website, has appointed Drew Marich, a former eBay executive, as its chief executive officer. Marich joins Luxury Link’s original leadership team including James Kaplan, the company’s co-founder and former CEO, who serves as chairman of the board of directors, and Diane McDavitt, president. In his post, Marich will chart Luxury Link’s second decade of growth as the company celebrates its first 10 years in business. Read more...

Press Release
June 7, 2006
Luxury Link Completes $9 Million Financing
with San Francisco Equity Partners and El Dorado Ventures
Luxury Link, the leading online luxury travel resource, announced today it has completed a $9-million round of financing consisting of both new funding and a shareholder buyout. The financing, co-led by San Francisco Equity Partners and El Dorado Ventures, will go towards the company's growth initiatives in customer acquisition, brand awareness, and expansion of consumer access to the more than 1,000 upscale hotels and resorts, cruises, tours and villas in over 60 countries currently available through the company's web site. Read more...

San Francisco Business Times
January 13, 2006
Firm makes first investment
San Francisco Equity Partners made its first investment, choosing to back an online retailer of original art and fine crafts. The new private equity firm was joined by Dolphin Equity Partners to raise $7 million for the Madison, Wis., company that's something of a turnaround situation. Read more...

DowJones VentureWire Professional
January 11, 2006
The Guild Raises $7M To Expand Home-Decoration Retail Business
Landing its first investment in more than four years, online home-decoration retailer The Guild Inc. today said it has raised $7 million in Series A financing. Read more...

Press Release
January 11, 2006
The Guild Raises $7 Million of Private Equity Financing
The Guild, Inc., the leading online retailer of original art and fine craft, announced today it has raised $7 million of private equity financing from San Francisco Equity Partners and Dolphin Equity Partners. The funding will be used to expand distribution of The Artful Home® retail catalog and further strengthen the company's online branding and marketing programs. Read more...

Venture Capital Journal
December 1, 2005
Guest Article: One Chance Is Never Enough
Every company, every entrepreneur, every successful startup has a story. The story of why they first went into business and how they ultimately made that business work. Yet, every one of those stories usually has a twist-that the company started off in one direction and, invariably, ended up in another. Read more...

San Francisco Examiner
August 15, 2005
Seeking grown-up companies
Scott Potter, the managing partner of newly launched San Francisco Equity Partners, is looking for something a little different. Read more...

The Deal's Technology Confidential
August 8, 2005
Last winter, when technology dealmaker Scott Potter was raising a fund for his new private equity firm, San Francisco Equity Partners, he found himself embarking on another new initiative far from work. Read more... (subscription required)

Red Herring
August 2, 2005
In an unusual move for the private equity business, Summit Partners and other investors have plowed $126.8 million into Coast Asset Management to help the hedge fund attract more institutional investors. Read more...

Corporate Financing Week
July 29, 2005
San Francisco Equity Partners has three portfolio companies that Scott Potter, the founding managing partner of the recently launched venture shop, believes could eventually go public: Rave Motion Pictures, Method Products and Penguin Computing. But a sale is also possible, given the high prices private equity firms are paying for companies, added Potter. Read more... (subscription required)

The Deal's Auction Block
July 25, 2005
San Francisco Equity Partners, a new private equity shop with $80 million in capital under management, has been launched in its namesake city. Read more... (subscription required)

Red Herring
July 18, 2005
Fast, Furious Fundraising
Venture capitalists and private equity investors are fueling up more big funds in the second quarter than at any point in the last four years, signaling increasing investor optimism despite a dry IPO market, according to a study released Monday. Read more...

Private Equity Analyst
July 18, 2005
The principal who previously oversaw North American investments for U.K.-based investment firm London Merchant Securities plc has raised $80 million for a debut fund, with most of the money coming from his former employer. Read more... (subscription required)

Private Equity Week
July 18, 2005
San Francisco Equity Partners (SFEP) is expected to announce its launch today with five companies in its portfolio. Read more... (subscription required)

Press Release
July 18, 2005
Expansion-Stage Private Equity Firm
San Francisco Equity Partners Launches Operations
Founded in Partnership with Leading U.K. Investment Firm LMS Capital Read more...

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