San Francisco Equity Partners

San Francisco Equity Partners
Investors and growth partners to exceptional consumer companies

San Francisco Equity Partners is a private equity firm focused exclusively on consumer growth companies.

We partner with companies that have reached an inflection point in their development, where consumer and retailer adoption are proven and a hands-on partner is desired for the next phase of growth.

To each of our partner companies, we provide not only financial capital but also extensive operating experience and a broad network of relationships across the consumer landscape.

We work proactively with founders and management teams to develop infrastructure and create sustainable growth. We know how to scale a brand without compromising its authenticity and how to scale an organization without compromising its entrepreneurial culture. We understand the retail environment in which our partner companies operate and work closely with each of them to grow their distribution footprint.

We believe that our focused and active approach to partnership is the best way
to optimize outcomes for all stakeholders.

Investment Criteria

Revenue Ebitda Equity Investments
Up to $100 million Up to $10 million $5–$25+ million
Control or Minority investments
Revenue
Up to $100 million
Ebitda
Up to $10 million
Equity Investments
$5–$25+ million
Control or Minority investments

Target Categories

  • Apparel
  • Beauty & Personal Care
  • Food & Beverage
  • Health & Wellness
  • Household
  • Outdoor & Recreation
  • Pet Care
  • Specialty Retail

Partner Companies

Method Products

Method Products is a homecare company that was formed with the goal of transforming the household cleaner from a toxic object that hides under the sink, to an all-natural, biodegradable, and stylish countertop accessory. Through design, fragrance, and wit, the company elevates mundane household goods to objects that provide consumers with sensory and aesthetic pleasure.

The company’s product line started with all-purpose cleaners and rapidly expanded to include kitchen soaps, specialty cleaners and wipes, hand and body personal care items, laundry detergents, and air care.

Method has products available at national and regional outlets, including Target, Lowe’s, Whole Foods, and Safeway, as well as leading global retailers Tesco, Sainsbury, Waitrose, and others.

SFEP exited Method via a sale to a strategic aquirer.

Website: www.methodhome.com

SFEP’s strategic relationships and insights were extraordinarily helpful to us as we grew our company and brand across retailers and geographies.

Eric Ryan, Co-Founder
Method Products, Inc.

Yes To

Yes To develops innovative, natural, fun, and efficacious beauty and personal care products that are free of all the “nasties” and filled with all the “goodies.”

Yes To’s initial product line, Yes To Carrots, brought to market a new concept in skin and hair care that combines the anti-oxidant power of Beta Carotene from orange organic fruits and vegetables, with the purifying and moisturizing properties of 26 Dead Sea Minerals. Yes To’s product line has expanded to include Yes To Tomatoes for oily/combination skin, Yes To Cucumbers for normal to sensitive skin, Yes To Blueberries for age renewal, Yes To Grapefruit for uneven skin, and Yes To Coconuts for dry skin.

Yes To products can be found at Walgreens, Target, CVS, Safeway, Ulta, and Walmart, as well as several leading international retailers.

Website: www.yestocarrots.com

In seeking a financial partner, we were fortunate to have many attractive options. SFEP became the obvious choice given their proven track record of working with high growth consumer brands.

Ido Leffler, Co-Founder
Yes To

Japonesque

Japonesque is a beauty company with a deep heritage of creating cutting edge products inspired by the professional makeup tools used in Kabuki theatre in Japan.

Japonesque’s product line includes makeup brushes, eyelash curlers, tweezers, makeup cases and other beauty accessories. The company has recently launched into color cosmetics with a collection that combines high-impact fashion color with pro performance formulations. Japonesque products can be found at leading global retailers in the beauty, drug, and mass channels including Ulta, Beauty Brands, CVS, and Shoppers Drug Mart.

Website: www.japonesque.com

We were seeking a partner to help Japonesque fully capitalize on the recent expansion of our distribution channels and the increasing demand for our beauty program.

Karen McKay, President
Japonesque

ICU Eyewear

ICU Eyewear is a leading designer and marketer of reading glasses, sunglasses and specialty eyewear. The company’s brands, which include ICU, Dr. Dean Edell, Wink, Sol, Guideline and Fisherman Eyewear, are sold throughout the U.S. in the food, drug, mass, convenience and specialty retail channels.

ICU has revolutionized the reading glass industry with fun styles, bright colors and unique designs offered at affordable prices for the everyday consumer. The company’s products emphasize both fashion and quality and offer a wide range of alternatives to traditional reading glasses for every occasion. The ICU brand is one of the best-known brands of fashion reading eyewear in the U.S. and has received Oprah Magazine’s “O" pick multiple times.

ICU’s products can be found in national retailers such as Whole Foods, Target, and Office Depot as well as in regional and specialty retailers across the U.S.

Website: www.icueyewear.com

SFEP has been with us every step of the way as a value-added partner. They know what it takes to unlock the potential of a high-growth consumer business.

Rich Conti, CEO
ICU Eyewear

Artful Home

The Artful Home is a multi-channel marketing company whose mission is to bring original art and fine craft directly to consumers and design professionals.

The Artful Home works with over 1,200 artists who create limited edition, production, and one-of-a-kind items in a number of categories, including sculpture, art glass, ceramics, paintings, studio furniture, jewelry, and apparel. The Artful Home uses its print catalog and Internet marketing to drive consumers to its website which features a virtual inventory in excess of 11,000 items.

The Artful Home’s proprietary Web-based management system enables it to aggregate large numbers of dispersed artists and to execute a zero-inventory business model that is highly scalable and efficient.

SFEP exited the Artful Home via a sale to a strategic acquirer.

Website: www.artfulhome.com

SFEP was the only private equity firm we met with who truly understood all aspects of our business. From brand strategy to customer acquisition, the SFEP team has added value well beyond capital resources.

Lisa Bayne, CEO, Artful Home

Other Brand Experience

Kitsbow Pearl Izumi Capo Horizon Organic Fuze Rave

Team

Built specifically to address the needs of consumer growth companies

Scott Potter

Managing Partner
spotter@sfequitypartners.com

Scott is the Managing Partner of San Francisco Equity Partners and oversees all aspects of SFEP’s investment strategy.

Scott currently serves as Chairman of Yes To and ICU Eyewear, and serves on the board of directors of Japonesque, Kitsbow, and Capo Cycling. Scott previously served on the boards of directors of Method Products, the Artful Home and Rave Motion Pictures.

Prior to founding SFEP, Scott oversaw the U.S. private equity portfolio for a large European family office and held senior operating roles (including CEO) at two private equity-backed consumer growth companies. Scott began his career as a corporate finance attorney at Silicon Valley law firm Venture Law Group.

Scott holds a JD from UC Berkeley’s Boalt Hall School of Law and a BA from the University of California at Berkeley, where he was a member of Cal’s Division I soccer team. He lives in Mill Valley with his wife and three children, and enjoys spending time at their home in Lake Tahoe, where he and his family are active supporters of the Sugar Bowl Ski Team and Academy.

David Mannix

Partner
dmannix@sfequitypartners.com

David is a Partner at San Francisco Equity Partners and is involved in all aspects of SFEP’s investment strategy.

David currently serves on the board of directors of Japonesque, Yes To, and ICU Eyewear and previously served as a board member of the Artful Home.

Prior to joining SFEP, David was an investment professional at Castanea Partners, a consumer focused private equity firm. David began his career as an investment banker with RBC Capital Markets, where he focused on advising consumer companies on mergers, acquisitions and public financings.

David is a member of the Junior Achievement Bay Area Advisory Board and an active participant with the First Tee and the Wildlife Conservation Society. He earned an MBA with Honors from the University of California at Berkeley and a BA in Economics from Stanford University.

Drew Davis

Senior Associate
ddavis@sfequitypartners.com

Drew is a Senior Associate at San Francisco Equity Partners and focuses on due diligence, deal execution, and working with SFEP’s portfolio companies on operational initiatives. 

Prior to joining SFEP, Drew was an Associate at Falconhead Capital, a consumer and media focused private equity firm, and at BAML Capital Partners. Drew began his career as an investment banker with Bank of America Merrill Lynch, where he advised consumer & retail clients on mergers, acquisitions and public financings.

Drew earned an MBA with Honors from UC Berkeley’s Haas School of Business and an AB in Economics from Harvard University.

Richard Conti

Operating Partner
rconti@sfequitypartners.com

Rich is an Operating Partner at San Francisco Equity Partners, working closely with existing SFEP portfolio companies as well as evaluating new investment opportunities.

Rich currently serves as CEO of ICU Eyewear and as Chairman of Japonesque.

Prior to his role at SFEP, Rich served as President of SC Johnson and served as Group VP at Clorox with responsibility for half of Clorox’s operating units. Rich has also served as and Operating Partner at GTCR and as CEO of GTCR portfolio company Wilton Brands, the largest supplier of branded products to the crafting industry. Rich began his career at Procter & Gamble.

Julie Johnson Skinner

Operations Manager
jskinner@sfequitypartners.com

Julie Johnson Skinner is the Operations Manager at San Francisco Equity Partners and oversees the day-to-day administrative and financial operations of the firm.

Prior to joining SFEP, Julie spent seven years as an Accounting Manager at Greenough Consulting Group, a leading provider of outsourced financial and administrative services to private equity firms. At Greenough, Julie provided back office support to multiple private equity clients. Julie began her career as the VP of Sales and General Manager of Pacific Financial Printing.

Contact Us

San Francisco Equity Partners

50 California Street, Suite 1320
San Francisco, CA 94111
  • T: 415.738.1200
  • F: 415.296.1162
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Please submit your inquiries to:
info@sfequitypartners.com